Promotional Calendars: How They Can Help Your Business Grow
Promotional calendars are a fantastic way to remind people of your business. Whether it’s the services you provide, the products you offer, or virtually anything in between; a promotional calendar will be there to say “remember us?”. Promotional calendars have the ability to remind your current and potential customers of your amazing customer service and how you as a company go above and beyond to help them succeed with their endeavors by providing the best products or services around. Read on to learn more about how promotional calendars may be just the right marketing materials to take your business to the next level!
Promotional Calendars for 2020
In 2019, we’ve seen tremendous growth within the technology sector, and this is awesome! Technology helps us navigate our daily lives with ease, yet what happens if technology fails from time to time? We all know the moment. You’re at your desk and for some reason your phone won’t turn on. “Oh, shoot…” you say as you realize the impending software update has finally forced itself into existence and now you have to wait for a good thirty minutes before being able to access your device once again. Now you’re stressing about a meeting you thought you had today, but it’s on your phones’ calendar. What do you do now? Well, if you had a promotional calendar, you’d be able to reference the date and time of your suggested meeting with ease. No plugs, no cords, no updates; just plain and simple pen to paper.
Promotional Calendars for Business
If you’re a local business, or even an international business, you’ll find the invest in promotional calendars may very well pay for themselves, ten-fold, over time. For the minimal cost of investing in a series of promotional calendars to best display your business’ strengths, there will be moments where your current and potential customers will be flipping through the pages of said calendar. Within these moments, they may say to themselves: “Hey, I do need their product!”. This is where the magic of promotional calendars for business really comes together and shines.
Promotional Desk Calendars
A desk calendar can be one of the best tools to stay organized in today’s often digitally crowded environment. With all of the apps and tools available on your devices, sometimes it’s best to bring it back to the basics and write down what needs to be done and start accomplishing your goals, one day at a time.
Promotional Pocket Calendars
A promotional pocket calendar is a good way to promote your business on the go. Whether it’s a traveling salesman who likes your promotional pocket calendar’s design or it’s just someone who enjoys the promotional pocket calendar’s functionality. You’ll find the leads acquired through your promotional pocket calendar will be easy to convert as they’ve gone out of their way to reach out to you.
When choosing promotional items to give to clients, calendars are a popular choice. A monthly calendar, desk calendar, or planner is an item that, in most cases, is used daily, giving your brand high exposure. Learn a little more about this popular business gift:
One of the many advantages of adding these items to your marketing mix is the low-cost exposure you get to new potential customers. Seventy-six percent of people who have wall calendars say that they are prominently displayed in their offices or homes. Calendars that feature attractive illustrations or motivational quotes garner attention, making them a great advertising vehicle as well as a thoughtful gift.
In a recent survey, four out of five respondents described calendars as important, very important, or extremely important. People use them to check the date, record appointments, and keep track of special events like birthdays. They are especially useful for older Americans, who often use them to track medication times and younger parents, who use calendars to record parent-teacher conferences and pediatrician appointments.
The Calendar Advertising Council recently found that 8 in 10 people still use a paper calendar of some kind. Whether a wall calendar, desk calendar, or planner, these items are practical and useful, which makes them popular promotional products.
According to a recent survey, 68% of people eventually do business with a company that gives them promotional products. Start your business relationship on the right foot with a small but thoughtful gift.
About one in five Americans have free calendars. This makes them one of the most popular promotional options among consumers. Calendars account for a little over 7% of all promotional dollars spent.
Four out of five people who keep a promotional item keep it because it is useful. And, promotional calendars are one of the items that people hold onto longest. On average, people keep promotional calendars for 9 months; that’s two months more than the average promotional product.
Paper calendars are the most popular with more mature consumers. Twenty-nine percent of those over 55 have a promotional calendar; 27% of people between 45 and 54 do. This is a demographic with significant spending power. Offering calendars is a great way to attract this valuable customer base.
Have you given your valuable customers and vendors a gift for the new year to remind them how much they mean to you and your firm? It’s not too late to order your 2020 year calendar. Choose illustrations that fit your business’s image, and keep your firm in clients’ minds the whole year through.