Promotional products are everywhere, from the pen you use to sign your receipt, to your favorite travel mug. They are everywhere because promotional products are effective, useful and essential for advertising for many companies. Promotional product sales are a 20-billion-dollar industry and rising. Outlined in this article are the top 10 promotional product consumer industries. If you do business with or in any of these industries and you are not using or selling promotional products, you are likely being out marketed.
Schools, universities, training programs, etc. buy promotional products to enhance learning, to promote their higher education facilities to students that may have never heard of their university. Some schools will even use promotional products for back to school campaigns, to promote school spirit by selling clothing, mugs etc. with their logo on it, recruiting, and to promote various school programs.
The Financial sector includes banks, credit unions, loan companies, insurance agencies, mortgage companies, and brokerage and investment firms. Since their primary focus is managing money, they need to establish trust with their potential clients. Promotional products are a great way for them to establish trust and a relationship with prospective customers in this cutthroat industry.
Hospitals, laboratories, clinics, home health agencies, nursing homes, medical equipment supply companies, emergency medical services, and diagnostic and imaging facilities are all included under the Health Care umbrella. Over the past couple of decades, there has been an increase of various diseases that go hand in hand with the unhealthy lifestyle of many Americans. This caused the health care industry to be in higher demand. Higher demands mean more competition within the sector. Promotional products are used in this industry to help patients remember their facilities.
Within the U.S. Government, there are public offices for cities and counties, federal programs, political candidates, state government agencies, and awareness campaigns. They rely on promotional products to get their message out to the citizens. Political Candidates in particular, use an array of promotional products to promote their campaign. Some of the top promotional products that are purchased by various government entities include: insect repellant, water bottles, bags, and t-shirts.
Engineering firms, specialty trade contractors, building contractors, roadway construction companies, plumbers, and utility contractors fit into this category. In this sector, promotional products are mainly used by companies to promote their services and get new clients. There are major construction projects in this industry. The timely use of promotional products can get these companies major and high paying projects.
Dealerships, auto manufacturers, and auto apart suppliers are included in this category. This is a trillion-dollar industry and dealerships, manufacturers, and suppliers all want a bigger share. They use promotional products to accomplish that. They usually purchase license plate frames, travel mugs, window sunshades, car coasters, key chains, ice scrapers, USB phone chargers, and car emergency kits
Real Estate Agents
The Real Estate industry is incredibly competitive. Standing out from other agents and firms is their top priority in this cutthroat industry. Promotional products can help potential home buyers keep them in mind. One of the top strategies for Real Estate Agents might be to have a promotional housewarming gift and other “thank-you” gifts after closing the sale. They will also use personalized key chains, magnets, chip clips, letter openers, and household tools as promotional products.
Wearable promotional products such as temporary tattoos, bracelets, t-shirts, buttons, and hats are immensely popular among Non-Profit Organizations. They give their promotional items to their donors to thank them and to establish a relationship with them. With 1.5 million registered organizations in the United States alone, these relationships are extremely important with their donors.
Trade and Professional Associations
Civic clubs, and professional organizations like the American Medical Association, the National Association of Realtors, the American Bar Association, and trade associations such as, American Advertising Federation, National Association of Home Builders, the U.S. Chamber of Commerce, and many others. These associations are mainly non-profit, they buy promotional products to promote and strengthen the outlook in their industries.
This category includes doctors, architects, lawyers, advertising agencies, CPAs, designers, scientists, researchers, engineers, and many more. This is a highly competitive field. Promotional products are used to advertise services and products.